Secondary Research & Industry Benchmarking
The remaining 25% of our research methodology is dedicated to rigorous secondary research and industry benchmarking. This phase involves a systematic collection and analysis of publicly available information, providing foundational data and historical context for the market. Our secondary research sources include, but are not limited to, annual reports, investor presentations, SEC filings, company websites, press releases, and reputable industry publications.
We leverage a suite of established financial and business intelligence databases for comprehensive data extraction, including:
- Bloomberg
- Factiva
- Hoovers
- PitchBook
Furthermore, we meticulously analyze data from government publications, organizational reports, and trade associations that offer insights into the religious sector, non-profit technology adoption, and software market trends. We specifically avoid data from other market research websites to maintain the originality and integrity of our findings. Notable sources include:
- National Association of Church Business Administration (NACBA)
[https://nacba.net/](https://nacba.net/)
- Evangelical Council for Financial Accountability (ECFA)
[https://www.ecfa.org/](https://www.ecfa.org/)
- Independent Sector
[https://independentsector.org/](https://independentsector.org/)
This secondary research forms the bedrock upon which our primary investigations are built, offering crucial data points for initial market sizing and competitive analysis.