Demand Modeling & Market Estimation
Our market estimation methodology employs a meticulous combination of top-down and bottom-up approaches, triangulated across multiple data points to ensure accuracy and reliability. This multi-level data triangulation involves correlating data from supply-side inputs (e.g., service provider revenues, technology penetration) with demand-side indicators (e.g., end-user spending, regulatory compliance mandates).
Top-Down Approach: We estimate the total market size based on macroeconomic indicators, industry growth rates, and overall spending on talent acquisition, compliance, and risk management solutions across the identified end-user industries (BFSI, IT & Telecom, Healthcare & Life Sciences, Government & Public Sector, Retail & E-commerce, Manufacturing & Industrial, Transportation & Logistics, Education Institutions). Market share analysis of leading players further refines this global view.
Bottom-Up Approach: This method involves segmenting the market based on granular data and aggregating these segments to derive the total market size. Specific metrics and variables used for bottom-up calculation include:
- Annual number of new hires across key end-user industries: Multiplied by the average cost per pre-employment screening and the penetration rate of professional background check services.
- Student enrollment figures at higher education institutions: Multiplied by the average cost of education verification checks for new admissions or employment applications.
- Volume of identity verification transactions: Estimated based on digital onboarding rates, financial transactions, and online account creations requiring identity validation.
- Number of regulated positions requiring recurrent background checks: Particularly in sectors like Government, Healthcare, and BFSI, multiplied by the frequency of checks and their associated costs.