Demand Modeling & Market Estimation
Our market estimation process employs a sophisticated blend of top-down and bottom-up methodologies, complemented by multi-level data triangulation, to arrive at accurate and robust market figures. The market is meticulously segmented by Apartment Unit Type, Service Level, Booking Channel, End User, and geographical regions.
Bottom-up Approach: This method involves estimating market size by aggregating data from the smallest identifiable market segments. Key metrics and variables used for bottom-up calculation in the Apartment Hotel market include:
- Total Number of Apartment Hotel Units (by type: Studio, 1-Bedroom, 2-Bedroom, Family, Penthouse & Premium Suites)
- Average Daily Rate (ADR) across different unit types and service levels
- Occupancy Rate (segmented by unit type, service level, geography, and end-user type)
- Average Length of Stay (ALOS) per booking
These granular estimates are then rolled up to derive regional and global market values.
Top-down Approach: Concurrently, we employ a top-down approach, starting with overall economic indicators, global tourism statistics, and broader hospitality market sizes. These larger estimates are then disaggregated based on the specific market share of apartment hotels, allowing for cross-validation.
Data Triangulation: All market estimations undergo rigorous data triangulation, cross-referencing findings from primary interviews with multiple secondary sources and our internal analytical models. This ensures consistency and reliability of data. Our forecasting models incorporate historical data analysis, regression analysis, Porter's Five Forces, and a thorough assessment of market drivers, restraints, opportunities, and challenges. Every report is updated up to the date of purchase, reflecting the latest market conditions and intelligence.